Corporate Positioning - Figuring out what a company stands for, its personality, its messages. Then we figure out how best to tell the world about it.
Media Relations - After finding the most appropriate media and journalists, we reach out to them with our best stories, seeking the third-party validation and credibility that comes with media coverage.
Event Marketing - We develop and manage events (seminars, workshops, sponsorships, etc.) that attract new customers and help add value for existing customers.
Corporate Writing - With our journalism background and corporate experience, we know how to write all types of corporate documents, including annual reports, memos, newsletters, press releases, sell sheets, brochures, etc.
Business Development - Using its established business relationships, Above The Fold helps its clients make important contacts that boost visibility and lead to more business.
Marketing Communications - Brochures, sell sheets, white papers, direct mail, Web sites, etc. We can produce whatever you need.
Analyst Relations - We help our clients meet and present to the appropriate leaders in the analyst community.
Trade Show Promotion - From preparing pre-show communications to developing press conferences, we help our clients plan for trade shows to make the best impression in front of customers. We accompany clients to introduce them to key media. We work to develop speaking opportunities and create events that maximize exposure.